Aurora

Looking for a cute and cuddly toy for yourself or your loved ones? Look no further than the Heart Eyes SMILEYWORLD® Soft Toy, the latest addition to the adorable SMILEYWORLD® family. Measuring 13cm and crafted with the utmost care, this pink plushie with heart eyes is perfect for anyone who loves soft and delightful experiences. With Heart Eyes SMILEYWORLD® Soft Toy - Show your Love! Give the gift of love with the SMILEYWORLD® Heart Eyes – the face of pure affection, cuddled up just for you! With its pink circle body, heart-shaped eyes, big smile, and cute feet, it's pure affection in plush form. Get ready to share the love! This SMILEYWORLD® soft toy is part of Aurora's Eco-Friendly initiative and comes with inner fibre fill and beans made from recycled plastic materials. Our hang tags are recyclable with our cloth labels being made from recycled materials. This Heart Eyes SMILEYWORLD® Soft Toy is made up of high-quality materials. Suitable from birth. This soft toy is a perfect gift for every occasion. Whether you're looking for a birthday present, a holiday surprise, or a unique addition to your collection, this Heart Eyes SMILEYWORLD® Soft Toy is an ideal gift choice for SMILEYWORLD® fans of all ages.  As a leading industry expert for over 40 years, Aurora World is dedicated to creating innovative and top-quality plush products. With its adorable design and ultra-soft feel, it's more than just a toy - Heart Eyes SMILEYWORLD® Soft Toy isa cherished friend waiting to be loved. Age Suitability: 3 Years +

Moomin - Standing Soft Toy - Our soft 6.5" Standing Moomin plush toy will delight Moomin lovers both young and old. This is an ideal gift for fans of the classic books and TV show as well as children looking for a soft and cuddly new friend. Moomin - Standing Soft Toy is a cute and hugely collectable white-coloured Moomin Standing, measuring 33cm, is crafted with utmost care and attention to detail, ensuring every cuddle is a delightfully soft and comfy experience. Suitable for all ages.

Party Pusheen Soft Toy is the newest member of our Pusheen range, which brings smiles and laughter to people all around the world. It became famous through its animated comics and GIFs on Pusheen.com, and through its widely used animated stickers on Facebook, Instagram, iMessage & other platforms. Pusheen Soft Toy is a gorgeous collectible cuddly soft toy. Party Pusheen Soft Toy measures 13cm. Made from a super soft grey material, with embroidered accents gives this Party Pusheen Soft Toy has her trademarked characteristics. Pusheen is a sweet, curious, lazy, & plump tabby cat that loves to have adventures. Her hobbies include blogging, snacking, taking naps, and being a unicorn/mermaid/dinosaur/various wild animals/a trio of pastel aliens on occasion. Party Pusheen Soft toy is part of Aurora's Eco-Friendly initiative and comes with inner fibre fill and beans made from recycled plastic materials. Our hang tags are recyclable with our cloth labels being made from recycled materials. Aurora World is an industry leader with over 40 years of experience in designing and manufacturing innovative and high-quality plush products. Age Suitability: 3 Years +

Meet Meet Cuddle Pals Vivi Rainbow Soft Toy, the latest addition to Aurora's newly launched Cuddle Pals Collection. This is a super cute playful smiling Cuddle Pals soft toy filled with recycled plastic beans that is designed for endless cuddles and comforting moments.Cuddle Pals are soft and extremely touchable toys made with high-quality materials. Cuddle Pals Vivi Rainbow Soft Toy is part of our Eco-Friendly initiative and comes with inner fibre fill and beans made from recycled plastic materials. Our hangtags are recyclable with our cloth labels being made from recycled materials. This adorable soft toy comes under the newly launched Cuddle Pals collection. Cuddle Pals Vivi Rainbow Soft Toy’s body is a soft, multi-coloured plush material that looks like a playful rainbow. This toy has a gorgeous and irresistibly cute plush exterior that is super-soft and oh-so-inviting, making it perfect for kids and adults alike.Suitable from Birth. Meet Cuddle Pals Vivi Rainbow Soft Toy measures 20cm. This soft toy is a great gift for any occasion, whether it is for a birthday or as a general gift, Everyone will fall in love with this adorable rainbow-coloured soft toy which has a cute smiling face. This is a hugely collectable range.As an industry leader for over 40 years, Aurora World is committed to designing and manufacturing innovative and high-quality plush products, and this charming Cuddle Pals Vivi Rainbow Soft Toy is no exception. Get your hands on this delightful soft toy and experience the joy of this beloved Cuddle Pals. Age Suitability: 3 Years +

Meet Cuddle Pals Summer Cloud Soft Toy, the latest addition to Aurora's newly launched Cuddle Pals Collection. This is a super cute playful smiling cloud soft toy filled with recycled plastic beans that is designed for endless cuddles and comforting moments.Cuddle Pals are soft and extremely touchable toys made with high-quality materials. Cuddle Pals Summer Cloud Soft Toy is part of our Eco-Friendly initiative and comes with inner fibre fill and beans made from recycled plastic materials. Our hangtags are recyclable with our cloth labels being made from recycled materials. This adorable soft toy comes under the newly launched Cuddle Pals collection. Cuddle Pals Summer Cloud Soft Toy’s body is a soft, white-coloured plush material that looks like a playful cloud. This toy has a gorgeous and irresistibly cute plush exterior that is super-soft and oh-so-inviting, making it perfect for kids and adults alike.Suitable from Birth. Cuddle Pals Summer Cloud Soft Toy measures 20cm. This soft toy is a great gift for any occasion, whether it is for a birthday or as a general gift, Everyone will fall in love with this adorable white-coloured soft toy which has a cute smiling face. This is a hugely collectable range.As an industry leader for over 40 years, Aurora World is committed to designing and manufacturing innovative and high-quality plush products, and this charming Cuddle Pals Summer Cloud Soft Toy is no exception. Get your hands on this delightful soft toy and experience the joy of this beloved Cuddle Pals Age Suitability: 3 Years +

Meet Cuddle Pals Pisces Star Soft Toy, the latest addition to Aurora's newly launched Cuddle Pals Collection. This is a super cute playful smiling Cuddle Pals soft toy filled with recycled plastic beans that is designed for endless cuddles and comforting moments.Cuddle Pals are soft and extremely touchable toys made with high-quality materials. Cuddle Pals Pisces Star Soft Toy is part of our Eco-Friendly initiative and comes with inner fibre fill and beans made from recycled plastic materials. Our hangtags are recyclable with our cloth labels being made from recycled materials. This adorable soft toy comes under the newly launched Cuddle Pals collection. Cuddle Pals Pisces Star Soft Toy's body is a soft, yellow-coloured plush material that looks like a playful star. This toy’s gorgeous and irresistibly cute plush exterior is super-soft and oh-so-inviting, making it perfect for kids and adults alike.Suitable from Birth. Cuddle Pals Pisces Star Soft Toy measures 20cm. This soft toy is a great gift for any occasion, whether it is for a birthday or as a general gift, Everyone will fall in love with this adorable yellow-coloured soft toy which has a cute smiling face. This is a hugely collectable range.As an industry leader for over 40 years, Aurora World is committed to designing and manufacturing innovative and high-quality plush products, and this charming Cuddle Pals Pisces Star Soft Toy is no exception. Get your hands on this delightful soft toy and experience the joy of this beloved Cuddle Pals. Age Suitability: 3 Years +

Meet Cuddle Pals Eve Earth Soft Toy, the latest addition to Aurora's newly launched Cuddle Pals Collection. This is a super cute playful smiling Cuddle Pals soft toy filled with recycled plastic beans that is designed for endless cuddles and comforting moments.Cuddle Pals are soft and extremely touchable toys made with high-quality materials. Cuddle Pals Eve Earth Soft Toy is part of our Eco-Friendly initiative and comes with inner fibre fill and beans made from recycled plastic materials. Our hangtags are recyclable with our cloth labels being made from recycled materials. This adorable soft toy comes under the newly launched Cuddle Pals collection. Cuddle Pals Eve Earth Soft Toy is a soft blue and green-coloured plush material that looks like a playful earth. This toy’s gorgeous and irresistibly cute plush exterior is super-soft and oh-so-inviting, making it perfect for kids and adults alike.Suitable from Birth. Cuddle Pals Eve Earth Soft Toy measures 20cm. This soft toy is a great gift for any occasion, whether it is for a birthday or as a general gift, Everyone will fall in love with this adorable blue and green-coloured soft toy which has a cute smiling face. This is a hugely collectable range.As an industry leader for over 40 years, Aurora World is committed to designing and manufacturing innovative and high-quality plush products, and this charming Cuddle Pals Eve Earth Soft Toy is no exception. Get your hands on this delightful soft toy and experience the joy of this beloved Cuddle Pals. Age Suitability: 3 Years +

Meet Moomin Standing with Heart Soft Toy, White, 17cm is based upon the Moomin character from the global Moomin brand created by Tove Jansson. The Moomin brand has been beloved for over 75 years, and this toy is sure to bring joy to anyone who adores these endearing characters. This Moomin character is an agreeable fellow who’s interested in everything he sees in Moominvalley and for him, the world is full of exciting things. This Moomin Standing with Heart Soft Toy is a perfect gift for every occasion. Whether you're looking for a birthday present, a holiday surprise, or a unique addition to your own collection, Moomin soft toys are an ideal gift choice for Moomin fans of all ages.This adorable and hugely collectable white-coloured Moomin Standing with Heart Soft Toy, holding a cute little heart, measuring 17cm, is crafted with utmost care and attention to detail, ensuring every cuddle is a delightfully soft and comfy experience.Moomin Standing with Heart Soft Toy is part of Aurora's Eco-Friendly initiative and comes with inner fibre fill and beans made from recycled plastic materials. Our hang tags are recyclable with our cloth labels being made from recycled materials.As an industry leader for over 40 years, Aurora World is committed to designing and manufacturing innovative and high-quality plush products, and this charming Moomin Soft Toy is no exception. Get your hands on this delightful Moomin Standing with Heart Soft Toy and experience the joy of these beloved characters. Age Suitability: 3 Years +

Meet Moomin Standing with Pink Flower Soft Toy, White, 17cm is based upon the Moomin character from the global Moomin brand created by Tove Jansson. The Moomin brand has been beloved for over 75 years, and Moomin Standing with Pink Flower Soft Toy, is sure to bring joy to anyone who adores these endearing characters. This Moomin character is an agreeable fellow who’s interested in everything he sees in Moominvalley and for him, the world is full of exciting things. Moomin Standing with Pink Flower Soft Toy is a perfect gift for every occasion. Whether you're looking for a birthday present, a holiday surprise, or a unique addition to your own collection, Moomin soft toys are an ideal gift choice for Moomin fans of all ages.This adorable and hugely collectable white-coloured Moomin character, holding a cute little Pink Flower, measuring 17cm, is crafted with utmost care and attention to detail. Moomin Standing with Pink Flower Soft Toy ensures every cuddle is a delightfully soft and comfy experience. This Moomin soft toy is part of Aurora's Eco-Friendly initiative and comes with inner fibre fill and beans made from recycled plastic materials. Our hang tags are recyclable with our cloth labels being made from recycled materials.As an industry leader for over 40 years, Aurora World is committed to designing and manufacturing innovative and high-quality plush products, and this charming Moomin Soft Toy is no exception. Get your hands on this delightful Moomin Standing with Pink Flower Soft Toy and experience the joy of these beloved characters. Age Suitability: 3 Years +

Meet Moomin Standing with Daffodil Soft Toy, White, 17cm is based upon the Moomin character from the global Moomin brand created by Tove Jansson. The Moomin brand has been beloved for over 75 years, and this toy is sure to bring joy to anyone who adores these endearing characters. This Moomin character is an agreeable fellow who’s interested in everything he sees in Moominvalley and for him, the world is full of exciting things. This Moomin Standing with Daffodil Soft Toy is a perfect gift for every occasion. Whether you're looking for a birthday present, a holiday surprise, or a unique addition to your own collection, Moomin soft toys are an ideal gift choice for Moomin fans of all ages.This adorable and hugely collectable white-coloured Moomin character, holding a cute little yellow Daffodil, measuring 17cm, is crafted with utmost care and attention to detail. Moomin Standing with Daffodil Soft Toy ensures every cuddle is a delightfully soft and comfy experience.Moomin Standing with Daffodil Soft Toy is part of Aurora's Eco-Friendly initiative and comes with inner fibre fill and beans made from recycled plastic materials. Our hang tags are recyclable with our cloth labels being made from recycled materials.As an industry leader for over 40 years, Aurora World is committed to designing and manufacturing innovative and high-quality plush products, and this charming Moomin Soft Toy is no exception. Get your hands on this delightful Moomin Standing with Daffodil Soft Toy and experience the joy of these beloved characters. Age Suitability: 3 Years +

Introducing Lilac Pastel Pusheen Soft Toy, the newest member of our Pusheen range, which brings smiles and laughter to people all around the world. It became famous through its animated comics and GIFs on Pusheen.com, and its widely used animated stickers on Facebook, Instagram, iMessage and other platforms. Lilac Pastel Pusheen Soft Toy is a gorgeous collectible cuddly soft toy.This Lilac Pastel Pusheen Soft Toy is a collectable cat plush toy measures 24cm and is made from a super soft purple material, with embroidered accents and a cute multicolour tail that captures Pusheen's trademark characteristics. Pusheen is a lovable, curious, plump tabby cat who enjoys blogging, snacking, napping, and even transforming into a unicorn, mermaid, dinosaur, or other wild animal. The Lilac Pastel Pusheen Soft Toy is part of Aurora's Eco-Friendly initiative, featuring inner fibre fill and beans made from recycled plastic materials. Additionally, our hang tags are recyclable, and cloth labels are made from recycled materials.As an industry leader with 40 years of experience, Aurora World is committed to designing and manufacturing high-quality plush products that bring joy and laughter to people all around the world. Age Suitability: 3 Years +

Introducing Mint Pastel Pusheen Soft Toy, the newest member of our Pusheen range, which brings smiles and laughter to people all around the world. It became famous through its animated comics and GIFs on Pusheen.com, and its widely used animated stickers on Facebook, Instagram, iMessage and other platforms. Mint Pastel Pusheen Soft Toy is a gorgeous collectible cuddly soft toy.This Mint Pastel Pusheen Soft Toy is a collectable cat plush toy measures 24cm and is made from a super soft green material, with embroidered accents and a cute multicolour tail that captures Pusheen's trademark characteristics. This toy is a perfect gift for any occasion and it is suitable from birth.Pusheen is a lovable, curious, plump tabby cat who enjoys blogging, snacking, napping, and even transforming into a unicorn, mermaid, dinosaur, or other wild animal. The Mint Pastel Pusheen Soft Toy is part of Aurora's Eco-Friendly initiative, featuring inner fibre fill and beans made from recycled plastic materials. Additionally, our hang tags are recyclable, and cloth labels are made from recycled materials.As an industry leader with 40 years of experience, Aurora World is committed to designing and manufacturing high-quality plush products that bring joy and laughter to people all around the world. Age Suitability: 3 Years +

Introducing Pusheen in a Chocolate Donut Soft Toy, the newest member of our Pusheen range, which brings smiles and laughter to people all around the world. It became famous through its animated comics and GIFs on Pusheen.com, and its widely used animated stickers on Facebook, Instagram, iMessage and other platforms. Pusheen in a Chocolate Donut Soft Toy is a gorgeous collectable cuddly soft toy. This collectable cat plush toy is 13cm in size and made from a super-soft grey material. Pusheen in a Chocolate Donut Soft Toy features embroidered accents and a multicoloured tail that captures Pusheen's trademark characteristics. This cat toy is inside a colourful doughnut, making it very unique and irresistibly adorable. Pusheen is a lovable, curious, plump tabby cat who enjoys blogging, snacking, napping, and even transforming into a unicorn, mermaid, dinosaur, or other wild animal. The Pusheen in a Chocolate Donut Soft Toy is part of Aurora's Eco-Friendly initiative, featuring inner fibre fill and beans made from recycled plastic materials. Additionally, our hang tags are recyclable, and cloth labels are made from recycled materials.As an industry leader with 40 years of experience, Aurora World is committed to designing and manufacturing high-quality plush products that bring joy and laughter to people all around the world. Age Suitability: 3 Years +

Meet Cuddle Pals Amore Heart Soft Toy, the latest addition to Aurora's newly launched Cuddle Pals Collection. This Cuddle Pals Amore Heart Soft Toy, is a super cute playful smiling Cuddle Pals soft toy filled with recycled plastic beans that is designed for endless cuddles and comforting moments.Cuddle Pals are soft and extremely touchable toys made with high-quality materials. Amore Heart is part of our Eco-Friendly initiative and comes with inner fibre fill and beans made from recycled plastic materials. Our hangtags are recyclable with our cloth labels being made from recycled materials. This adorable soft toy comes under the newly launched Cuddle Pals collection. Cuddle Pals Amore Heart Soft Toy’s body is a soft, red-coloured plush material that looks like a playful heart. This toy has a gorgeous and irresistibly cute plush exterior that is super-soft and oh-so-inviting, making it perfect for kids and adults alike.Suitable from Birth. Cuddle Pals Amore Heart Soft Toy measures 20cm. This soft toy is a great gift for any occasion, whether it is for a birthday or as a general gift, everyone will fall in love with this adorable red-coloured soft toy.As an industry leader for over 40 years, Aurora World is committed to designing and manufacturing innovative and high-quality plush products, and this charming soft toy is no exception. Get your hands on this delightful Cuddle Pals Amore Heart Soft Toy and experience the joy of this beloved Cuddle Pals. Age Suitability: 3 Years +

Pusheen Ice Cream Sandwich Soft Toy is the newest member of our Pusheen range, which brings smiles and laughter to people all around the world. It became famous through its animated comics and GIFs on Pusheen.com, and through its widely used animated stickers on Facebook, Instagram, iMessage & other platforms. Pusheen Soft Toy is a gorgeous collect able cuddly soft toy. Pusheen Ice Cream Sandwich Soft Toy measures 24cm. Made from a super soft grey material, with embroidered accents gives this Pusheen Ice Cream Sandwich Soft Toy her trademarked characteristics. Pusheen is a sweet, curious, lazy, & plump tabby cat that loves to have adventures. Her hobbies include blogging, snacking, taking naps, and being a unicorn/mermaid/dinosaur/various wild animals/a trio of pastel aliens on occasion.ok. Pusheen Ice Cream Sandwich Soft Toy is part of Aurora's Eco-Friendly initiative and comes with inner fibre fill and beans made from recycled plastic materials. Our hang tags are recyclable with our cloth labels being made from recycled materials. Aurora World is an industry leader with over 40 years of experience in designing and manufacturing innovative and high-quality plush products. Age Suitability: 3 Years +